SBIG's most valuable resource is its people.

Worldwide our teams are among the very best, with 3,000 SBIG people actively committed to encouraging creativity, enterprise and ambition, to meet - to surpass - our goals.

Whatever strategic objectives the Group might have, we make it our business to acquire the talent to make it happen.

And at SBIG one of the most prized assets is resourcefulness, the determination and ability to develop innovative processes, and evolve new technologies.

A prime example is our success in taking a fresh look at the palm tree - one of the most characteristic features of the Middle Eastern landscape, the palm tree date providing a staple commodity.

Now, thanks to the work done by our people at the SBIG company Concept Foods in Dubai, the palm tree will revolutionise the use of sweeteners in commercial food production.

Concept Foods took the humble date and saw in it the opportunity to produce a liquid sweetener that is cheaper to produce, healthier, and more environmentally friendly than the imported corn syrup upon which the region had relied.

SBIG's significant investment in research, development and technology for this enterprise means a new concept in commercial sweetening is now set to dominate the market.

Such resourceful thinking, the ability to spot an opportunity, then have the willingness, funding and expertise to follow it through and turn that opportunity into a reality, is what makes SBIG so successful.

We have repeatedly demonstrated our ability to build an enterprise from the very beginning, to be in the right place at the right time, with the right people and the right partners.

SBIG has a reputation for innovation, boldness and a preparedness to lead the way.

Creativity, generating new opportunities and providing new solutions, is at the heart of all we do, and is the driving force of all our enterprises.

We can boast of many firsts, and are proud to have set the pace in so many fields.