The Olé Automotive Trading Company is a subsidiary of the Shaheen Business & Investment Group and the exclusive franchise dealer for Land Rover, BMW, MINI, Rover, MG, and Rolls Royce vehicles in Jordan.
Olé acquired the Land Rover and BMW dealerships in 1999 and in five years annual sales went from virtually nil, to more than 3,900, thanks to aggressive marketing policies, alongside innovative customer care plans and incentives, to quickly and effectively increase sales and exponentially improve the brand images.
Olé has consistently achieved increasing market shares and currently holds 44% share of the premium vehicle market in Jordan.
